No matter how convicted one feels about their product, there is always a substitute. The one thing that is hard to replace, however, is the relationship with the team behind the product
“They look like corporate, professional people wearing suits,” my friend exclaimed as I was talking to her about the Alliance’s work monitoring animal rights extremism
Whether playing music on the radio during milking or humming tunes to cows while training them, smooth melodies help keep our cows (and ourselves) calm